FOR IMMEDIATE RELEASE

Nelson-Atkins Partners with City Barrel Brewing to Create Exclusive Pale Ale

Kansas City, MO. Oct. 20, 2022–The Nelson-Atkins Museum of Art has entered into a partnership with City Barrel Brewing Company to produce an exclusive pale ale themed to the museum. The beer, called Creative Juice, will be sold onsite at the museum, at City Barrel’s brewery in the Crossroads, and across the city at bars and liquor stores. A portion of each case sold will come back to the museum as a donation to support the museum’s mission and keep admission free for everyone.

“This partnership brings together two local organizations that share a desire to enlighten as well as entertain Kansas Citians,” said Julián Zugazagoitia, Menefee D. and Mary Louise Blackwell CEO & Director of the Nelson-Atkins. “The Nelson-Atkins contributes to the creative fabric of Kansas City, which is reflected in the beautiful artwork on the can, as well as the refreshing taste of the beer. It’s whimisical and fun, and after the past two years, I think we could all use a little bit of fun.”

The collaboration will be kicked off at the museum’s Tivoli Halloween special event in Atkins Auditorium on Friday, Oct. 28, when it will be debuted to guests attending a screening of Alfred Hitchcock’s The Birds.

“We couldn’t be more excited to partner with such an iconic Kansas City organization,” said City Barrel Brewing Company Co-Founder and Head Brewer James Stutsman. “With this collaboration, we hope to highlight the fun of art and the beauty of beer—and vice versa.”
As part of a multi-pronged promotional effort to “launch” the beer into public awareness, there will be three to four “launch events” at popular locations across Kansas City including possible locations such as the Nelson-Atkins, City Barrel taproom, the Up-Down, and Chicken and Pickle. City Barrel Brewing Company, the fourth-largest brewery in Kansas City, has generously donated product to museum events such as ShuttleCork, Bark in the Sculpture Park, and Party Arty over the past two years.

For media interested in receiving further information, please contact:

Kathleen Leighton, Manager, Media Relations and Video Production
The Nelson-Atkins Museum of Art
816.751.1321
kleighton@nelson-atkins.org